The adult wellness industry is booming — from sexual health products to intimacy coaching, creators and entrepreneurs are reshaping the way we talk about pleasure, care, and connection. But launching an adult wellness brand online can feel daunting. Between regulations, stigma, and competition, knowing where to start is half the battle.

For decades, anything related to sex, intimacy, or pleasure has carried stigma. Mainstream marketing has either avoided the subject entirely or reduced it to stereotypes, shock value, and over-simplified clichés. But in recent years, a new wave of sex-positive brands has changed the conversation.

Discover what mainstream brands can learn from adult businesses. From consent and care to creativity under constraints, explore ethical, human-first marketing lessons that build trust and community.